H & W maternity corset
Produced from 1910-1913. A white coutil maternity corset made by the H & W Co (Newark, New Jersey) in the longline style
fashionable during the 1910's. In 1914 however, the design for this model changed and became shoter in the bust and longer in the hip. This corset has a very high bust for breast support and is boned with very flexible, thin and narrow watchspring bones. Five sets of lacing allow the corset to expand as the "bump" grew and give perfect fit and support. The corset is not lined and has a button front closure back with
long flexible steel instead of a traditional busk front closure. The regular busk
option was available however.
Contrary to popular belief, maternity corsets were not worn for tightlacing but for body
support. During early pregnancy before a noticeable bump formed, it could be worn as a regular
corset but then once the figure changed and grew larger, the corset could be let out easily.
After the birth, a maternity corset could be worn to regain the figure once more.
An original 1913 advertisement for this corset describes it as such:
"The H. & W. (Marmo) Maternity Corset Waist gives a trim and stylish figure without the
slightest endangerment to the well-being of either the mother or child. Soft and pliable with
lacings on either side, adjustable to the comfort of the wearer. All steels removable.
Particularly desirable in convalescence or after surgical operations. Buttons or clasp front.
sizes 20 to 36: Price $2.00 at all dealers or sent prepaid on receipt of price."
Measurements: Bust 30 1/2", Waist 23", Hips 36", Length 15 1/2".
From the collection of L. Hidic